4seven Ident
The brief was to create a motion graphic ident for 4seven, Channel 4’s new to air channel. It needed to reflect the buzz of social media responsible for the innovative programming.

The concept is about the parallels between human behaviour and the behaviour of animals when flocked in large groups and faced with making decisions. In the way large flocks of birds create formations and shapes, the various commentries and conversations expressed about Channel 4’s shows take shape together to determine the programming for Channel 4Seven.